To Satisfy the Customer is the Mission and Purpose of Every Business...
Why do businesses spend as much as 80% of their marketing dollars to seek new customers and clients rather than to nurture, retain, and maintain the customer relationships that they already have?
Your customer base is one of your most valuable assets. It goes without saying that, next to employees, your customers are your most valuable stakeholders. They buy your products, use your services, and keep you in business. And, they depend on you to treat them fairly and to deliver a quality product/ service at an appropriate price.
The management guru, the late Peter Drucker stated that, “A business is defined by the want the customer satisfies when they buy your product or service.” He further emphasized the point that, “To satisfy the customer is the mission and purpose of every business.”
Your customers are motivated to buy your products or services because of the benefits that they will receive. The benefits help solve problems or simply meet the customer's desires. In considering your customer's needs and wants, ask yourself the following questions:
• What benefits will my customers realize from my products/services?
• What benefits will my customers realize from my products/services?
• In which specific ways will my products and services meet my customers' needs?
• What changes might I make to my products/services to better meet my customers' needs?
Customers, like any valuable asset, must be appreciated, protected, and cherished. If not, they could fall into the wrong hands---the hands of your competitors.
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